One of the things I have noticed about eSports is how casually fans and players can interact with one another. While it rocks that everyone is so accessible, there is still a level of professionalism…
Recent Posts
eSports Press Releases: Comparing Clarity and EG
Incentives and Player Creativity
A few weeks ago I wrote a post about how to incentivize users. The goal was to examine how the task you want a user to complete should impact the incentive you offer for completion….
How to Properly Incentivize Users
Incentivized programs to attract or convert users are becoming more and more common online. And why not, right? It seems to make perfect sense that giving users some sort of reward would drive more conversions….
Head to Head: The Pros and Cons of SC2 Teams
This segment is a joint effort between Geoff and myself. We each (without any discussion) have written an analysis of the pros and cons of the team structure in Starcraft 2. Hopefully, we will be…
Leveraging the 4 P’s for your eSports Business
This weekend I was doing some thought on the current areas that businesses in eSports are struggling (yes, I think about this in my spare time). Now being the marketing “enthusiast” that I am, I…
What eSports Needs is Professional Talent
The word professional gets thrown around a lot in eSports and the fact is that the industry just does not live up to the word. This is not to say that professionalism is not present…
Beginning Goal-Based Marketing in eSports
The title pretty much says it all, but here it is again: goal-based marketing is critical to success but seems to be strangely absent in much of eSports. I have been watching the scene for…
Networking in eSports: Be Nice Dammit!
I launched FantasEsports almost 3 months ago into open beta testing and since have managed to leverage angel funding and some great community partnerships. Something that has been asked of me a lot lately is…
Guest Post: Maximizing Value to Sponsors in eSports During Interviews
This is a guest post by Rob Thompson of vVv Gaming. Rob is a long time eSports enthusiast, who was introduced to the scene through competitive console shooters in late 2006. He has been with…
The Challenges of Content Marketing in eSports
The Problem Marketing in eSports, as we have covered many times before, is very challenging. Generally speaking, content marketing (A.K.A. the art of developing content and marketing it to grow awareness, SEO, etc…) has been…
Follow Us!